Oogubi

Oogubi Design Element: Bubble icon with 5 bubbles with iridescent reflections of various sizes and stacked in a floating sequence.
Oogubi Design Element: Bubble icon with 5 bubbles with iridescent reflections of various sizes and stacked in a floating sequence.

Thoughtfully curated sensory events that keep children engaged independently so parents have permission to step back & relax.

Group of moms and children outdoors at an Oogubi event, engaging in conversation while children play with sensory activities.
Two adults celebrating at a private party unicorn themed birthday party within a Signature Oogubi Event at an outdoor venue.
Child and parent in a clear balloon globe filled with and surrounded by colorful balloons at an outdoor Signature Oogubi Event.
Parents sitting on the grass, smiling, waving, relaxing, and enjoying a beverage at a Signature Oogubi Event, outdoors, with children engaged in sensory play independently.
Young girl in a colorful raincoat playing with soap and a toy dinosaur near a soap volcano at a Signature Oogubi Event.
Two young children playing with sensory activities at a table, with two adults sitting on the grass and watching, and others standing around at a Signature Oogubi Event, outdoors on sunny day.
Two women talking who are part of a Private Party within a Signature Oogubi Event; one wearing a yellow crochet top and unicorn headband, the other in a denim jacket and wide-brim hat.
Oogubi Staff setting up sensory activities with colorful sand and miniature Halloween decorations on a table outdoors, with a small artificial tree and hanging black cauldron at a Signature Oogubi Event.

They came to us needing structure, an honest perspective, and a cohesive brand foundation to communicate their offerings to grow. 

Visual Identity
Voice + Tone
Copywriting
Business Development
System Integration
Social media strategy
Photography
icon development
Website
Corporate campaign
B2B + B2C
The Brief

Oogubi is in a unique space merging sensory play and mindful parenting industries which hasn’t really been tapped into yet. Their success has been mostly through word-of-mouth and social media. They have big goals and a clear mission, but no clear road map on how to get there.

THE Challenge

Oogubi was getting miscategorized as just another “child’s activity.”

Parents want their children engaged, learning, and happy without screens, or constant supervision. But, most “play” options either demand too much direction or fade fast, pulling parents right back into the mix.

We knew they had something special: beautifully curated sensory experiences that actually hold a child’s attention for hours. What was missing was clarity on what they actually do and who they do it for. 

Collage of website pages for Oogubi, showcasing signature events and custom productions, with images of events, groups of parents, children playing independently and sensory activity setups. 
Our Approach

We made Oogubi more than a service. It is the recharge parents are searching for.  

Experience Touchpoints

  • A refined visual identity that feels fun, soft, intentional, and high-end 

  • Messaging that directly speaks to the parents in the tone of relief and ease

  • A website that mirrors the experience itself: calm, clear, safe, and inviting

  • Defined two different journeys to interact with Oogubi

    • Buy a ticket for an Oogubi event OR

    • Work with Oogubi to create a custom production

  • Expanded business development growth by simplifying their services, moving them to modern platforms to streamline their day-to-day operations, and set them up to start collecting data, which we used to build their brand awareness

Young boy in a Buzz Lightyear costume standing among Oogubi Foam at an Oogubi Wonderland event outdoors, with other children and a building in the background.
Animation of custom fonts for Oogubi developed by Brand-ish LLC.
A child, wearing a colorful swimsuit and shorts, standing and playing at a sensory station at an Oogubi Signature Event. Nearby, a parent sits on the ground with a drink in hand relaxing and enjoying a moment to breathe.
Little girl with a white bow on her head, smiling and pointing upwards at an outdoor event, with adults and children in the background, some wearing costumes, at a Halloween-themed Oogubi Wonderland event.
A parent smiles as he leans slightly forward, watching his daughter in a red and white patterned dress playing independently at a sensory station, with other children and people blurred in the background at an Oogubi signature event.
Two children walking by vendor booths at an Oogubi Signature Event with people and kids around. One child is eating cotton candy from a vendor, both are calm and enjoying themselves.
Animation with a yellow background with purple text featuring keywords like community, adventure, renewal, acceptance, relaxation, and breathing for Oogubi messaging, tone, and brand. 
The Transformation

Oogubi moved from event startup mode, to the confident leader in their newly developed niche of elevated sensory play and mindful parenting. 

  • Consistency across all customer touchpoints increasing brand awareness and trust

  • Increased time on site, as parents better understand Oogubi offerings

  • Decreased bounce rate and exit rate after clarifying services and developing a streamlined user-experience

  • Increased Custom Production opportunities  due to segmenting audiences

  • Scalable brand foundation + business development to support long-term growth

“Working with Brand-ish was a game-changer for us, acting as true partners, simplifying everything and putting the customer journey first. They dove deep into what truly made Oogubi special, and delivered a foundation we are proud of.

They helped elevate our brand with a foundation that resonated immediately with our target parents and reflected our premium experience.” 

— Travis Higgs, Oogubi Founder

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