Oogubi
Thoughtfully curated sensory events that keep children engaged independently so parents have permission to step back & relax.
They came to us needing structure, an honest perspective, and a cohesive brand foundation to communicate their offerings and grow globally.
Visual Identity
Voice + Tone
B2B + B2C
System Integration
PhotographyThe BriefOogubi is in a unique space merging sensory play and mindful parenting industries which hasn’t really been tapped into yet. Their success has been mostly through word-of-mouth and social media. They have big goals and a clear mission, but no clear road map on how to get there.
THE ChallengeOogubi was getting miss-categorized as just another “child’s activity.”
Parents want their children engaged, learning, and happy without screens, or constant supervision. But, most “play” options either demand too much direction or fade fast, pulling parents right back into the mix.
We knew they had something special: beautifully curated sensory experiences that actually hold a child’s attention for hours. What was missing was clarity on what they actually do and who they do it for.
Our ApproachWe made Oogubi more than a service. It is the recharge parents are searching for.
Experience Touchpoints
A refined visual identity that feels fun, soft, intentional, and high-end
Messaging that directly speaks to the parents in the tone of relief and ease
A website that mirrors the experience itself: calm, clear, safe, and inviting
Defined two different journeys to interact with Oogubi
Buy a ticket for an Oogubi event OR
Work with Oogubi to create a custom production
Expanded business development growth by simplifying their services, moving them to modern platforms to streamline their day-to-day operations, and set them up to start collecting data, which we used to build their brand awareness
The TransformationOogubi moved from event startup mode, to the confident leader in their newly developed niche of elevated sensory play and mindful parenting.
Consistency across all customer touchpoints increasing brand awareness and trust
Increased time on site, as parents better understand Oogubi offerings
Decreased bounce rate and exit rate after clarifying services and developing a streamlined user-experience
Increased Custom Production opportunities due to segmenting audiences
Scalable brand foundation + business development to support long-term growth
“Working with Brandish was a game-changer for us, acting as true partners, simplifying everything and putting the customer journey first. They dove deep into what truly made Oogubi special, and delivered a foundation we are proud of.
They helped elevate our brand with a foundation that resonated immediately with our target parents and reflected our premium experience.
— Travis Higgs, Oogubi Founder
