Quontic Bank: Miami
The mortgage solution made for specialized borrowers, who actually care about their customers through the entire lending process.
Lending can be scary, especially under unique financial circumstances. Our goal was awareness and trust building.
Brand refresh
Advertising campaign
content Creation
Business Development
System Integration
Copywriting
Voice + Tone
PhotographyThe BriefQuontic Bank came to us with a mission: to be known as the financial institution that actually cares and respects their customers. But its brand didn’t reflect that warmth, personality, or approachability delivered in each experience.
THE ChallengeBanking brands all talk the same. Safe. Wordy. Distant.
Customers want a financial partner that understands their lifestyle, values, and ambition to guide them through what can be a daunting process. Quontic’s messaging was transactional and cold; it needed to be experiential and warm.
Our ApproachWe refocused their brand narrative on the audience’s needs highlighting Quontic’s award-winning customer service.
Not louder or trendier. Clearer and more human.
Sharpened the brand narrative around community and access
Designed visuals that felt approachable, warm, and confident
Created campaign moments that invited people in instead of talking at them
Every decision was about trust, energy, and belonging.
“Brand-ish got us to a point where the customers knew that we spoke their language before we jumped on a call. That trust in communication at first contact made that process so much easier for us and most importantly them.”
— Ray, VICE PRESIDENT & SENIOR LENDING OFFICER
The resultThe brand stopped using bland banking language that few understood and started connecting directly to their people.
Stronger engagement across brand touchpoints, including over 15K impressions in unique audiences in only 3-weeks post launch
Streamlined and simplified internal processes resulting in an even greater customer experience
Clearer emotional resonance with customers and staff
Quontic proves that even in the most traditional categories, brands that lead with care and intention don’t just stand out, they earn loyalty.
“Brand-ish came in and changed our entire process in a week. Everything was streamlined in an industry that hasn’t changed since the 90’s. Immediately we were getting emails with full contact information, they were able to book a meeting with us on our calendars.”
— Patty, Loan Officer assistant
